“Mean Girl” Marketing

Why Speaking Up Isn’t the Problem—Silencing Women Is…

Let’s get one thing straight— calling out shady practices in the online coaching world isn’t “mean girl marketing.” It’s called having integrity. It’s called refusing to stay quiet while people continue to get scammed, manipulated, and emotionally bulldozed in the name of “empowerment.” And if that ruffles feathers? Good. They probably needed ruffling.

Here’s the thing that’s been pissing me off lately—and I know I’m not the only one seeing it: the grifters and gatekeepers in this industry LOVE to throw around lines like “Only people who complain about the industry are broke.” Or, “People who speak out are just bitter because they didn’t make it.”

Let’s break that down real quick. What they’re actually saying is:
“Stay quiet. Don’t disrupt my cash flow. Keep your mouth shut while I keep selling the same recycled BS.”

Let’s call this what it is… weaponized gaslighting. A way to silence valid criticism, protect predatory practices, and keep the illusion alive that success is just one overpriced mastermind or vague “energetic calibration” away.

This Is About Power—Not Pettiness

The moment a woman publicly says, “Hey, I was manipulated,” or “This offer wasn’t what was promised,” she’s branded as negative. Difficult. Jealous. A “mean girl.” Meanwhile, the same people who preach “authenticity” and “alignment” are out here deleting comments, blocking critics, and pretending their integrity issues are just "haters being triggered."

Nah. That’s not it.

What is happening is that more and more women are waking up. They’re realizing that their experiences are not isolated. That they’re not alone in feeling gaslit, confused, or betrayed after investing thousands into a container that turned out to be a glorified group chat and some PDFs.

We’re Not Bitter—We’re Brave

You can be successful AND have criticisms. You can make money AND still call out unethical behavior. You can love this industry AND demand better from it. The idea that only the “unsuccessful” have something to say is just another tactic to discredit real, important conversations about harm, lack of standards, and manipulation in this space.

You’re not a hater because you’re honest. You’re not “low vibe” because you expect transparency. You’re not jealous—you’re just not hypnotized.

What They Don’t Want You to Know

When women speak out, we warn others.
When women name names, we protect others.
When women question the system, we start movements.

So of course the people benefiting from silence want to paint you as bitter. Of course they want to wrap it all up in some condescending spiritual bypassing like, “If you don’t like it, just don’t pay attention.”

Yeah, no. That’s not how community care works.

Because when someone takes your money under the guise of mentorship and leaves you feeling like the failure when they didn’t deliver—you have every right to talk about it.

You don’t owe anyone your silence to protect their brand. Speaking Up Is a Power Move Integrity isn’t about being perfect. It’s about being accountable. It’s about being willing to say, “This isn’t okay,” even when it’s uncomfortable.

So to the women who’ve been told they’re “too much,” or “too angry,” or “just jealous”:
You’re not.
You’re right.
And you’re not alone.

This industry needs more women who are willing to ask the hard questions, to say the unpopular truths, to pull back the curtain on fake scarcity, spiritual manipulation, and bait-and-switch tactics disguised as strategy.

You don’t have to play nice to play fair.

You don’t have to be quiet to be respected.

And you damn sure don’t have to accept unethical behavior just because someone’s making 7 figures doing it.

Let this be your reminder:
Calling people out isn’t mean.
Being honest isn’t unprofessional.
Speaking up isn’t drama.

It’s leadership.

And it’s long overdue.