Heart vs. Hype: Which Side Are You On?
the Way You Sell Matters More Than You Think
There’s a huge difference between selling from your ego and selling from your soul. And if you’re not paying attention, you might accidentally build a brand that looks good from the outside but feels empty on the inside. (Yikes.)
In today’s world of perfectly curated Instagram feeds, hype-heavy launches, and “six figures in six minutes” promises, it’s easier than ever to get sucked into ego-based marketing — even if that’s not your intention.
JUST KNOW…
Your clients can feel the difference.
You can feel the difference.
And the longevity of your business depends on which side you’re standing on.
Let’s break it down…
Ego-Based Marketing:
The kind of marketing that preys on your insecurities, making you feel like you're not enough until you hand over your credit card. All hype, no substance—big, flashy promises upfront, but the second they’ve got your money? You’re on your own. It’s all about the illusion, crafting the perfect online persona because, in their world, sales come from looking untouchable, not actually delivering results.
Examples:
(aka “You're broken — buy this.”)
Pain-Driven Ad Copy:
"If you haven’t hit six figures yet, what are you even doing? Our exclusive mastermind will take you from invisible to industry icon — in 90 days or less. Spots are limited. Don’t get left behind."
Uses scarcity, shame, and unrealistic timelines to pressure a sale.
Flashy, Vague Sales Pages:
"Join the thousands who’ve transformed their lives with our method. We guarantee success — no experience needed, no effort required."
Big promises, no clear path to results. Where’s the actual work?
Curated Persona Content:
Only showing luxurious vacations, designer bags, and "I just made $100K while sipping a matcha" captions. No behind-the-scenes. No struggles. No realness.
Selling the lifestyle, not the transformation.
Making success look accidental instead of earned.
Ego marketing manipulates you into feeling less than so that buying feels like your only way up. And honestly? It’s exhausting — for you and for your audience.
Soul-Based Marketing:
The kind of marketing that sees your potential before you do—where you invest not out of lack, but because you’re ready to level up. No smoke and mirrors, just straight-up transparency and delivering beyond expectations. The kind that plays the long game, building trust, stacking wins, and turning customers into lifelong fans. It’s not about impressing you; it’s about empowering you with the knowledge to make the right move—on your terms.
Examples:
(aka “You’re powerful — let’s build on that.”)
Empowering Ad Copy:
"You’ve already got the vision — now it’s time to bring it to life with support that honors your unique gifts. Our program isn’t here to fix you. It’s here to elevate you."
Acknowledges your strength. No shame. No pressure. Just a powerful invitation.
Real-Talk Sales Pages:
"Here’s what this offer can do — and here’s what it won’t. If you’re ready to put in the work, we’ll meet you with the tools, guidance, and care to make it happen."
Sets clear expectations. No sugarcoating.
Builds trust by being upfront about the journey.
Educational, Value-Driven Content:
Creating posts, videos, or emails that break down concepts, explain pricing, show behind-the-scenes, offer mini-trainings, or simply teach your audience something useful without asking for a sale every two minutes.
Sales become the byproduct of trust, relationship, and true value — not manipulation.
Soul marketing empowers people to make aligned decisions.
It builds brands that last because they’re rooted in truth, not tricks.
Why The Way You Market Matters More Than Ever…
We’re living in an era where audiences are more savvy and MORE skeptical than ever before. People are tired of being tricked, pressured, or sold to under false pretenses. They don’t just want to buy something — they want to believe in something. They want to trust the people they invest in. They want to feel empowered, not ashamed.
When you market from your soul, you’re not just making a sale —
You’re building a movement.
You’re creating community.
You’re earning lifelong loyalty.
And in a noisy world? That’s your real competitive advantage.
