The Identity Edit – Brand Discovery Form — Your Business Bestie ☻ Branding ☻ Social ☻ Content

Complete this form to the best of your ability to ensure a seamless process. If I have any questions or need for clarification, I’ll reach out to you!

First Name

Business Name:

Website (if applicable):

http://

Instagram or Other Social Media Links (if applicable):

What does your business do?

(Briefly describe your products/services.)

Who is your target audience?

(Describe your ideal client/customer.)

What are three words that describe your brand’s personality?

What feeling do you want people to have when they see your brand?

(E.g., luxury, fun, edgy, professional, welcoming, etc.)

Do you have a specific idea in mind for your logo?

(If yes, describe it or drop a Pinterest link.)

Are there any symbols, icons, or imagery you’d like to include?

Do you have specific colors you want to include?

(Drop HEX codes if possible or describe the vibe.)

Are there any colors you absolutely DO NOT want in your branding?

What kind of fonts speak to your brand?

(E.g., bold & modern, elegant & script, playful & quirky, etc.)

What brands inspire you?

(Drop links to websites or Instagram pages)

Are there any design styles or elements you love?

(Minimalist, retro, feminine, grunge, corporate, etc.)

Are there any design styles or elements you dislike?

Is there anything else I should know about your brand vision?