SH Business Stylist
A Complete Brand & Digital Transformation
Industry: Business styling, event management, project & visual branding
My Role: Brand identity, offer development, website design & development, brand photography, social media/ content strategy, launch support
The Challenge: When Stacie approached Your Business Bestie, SH Business Stylist already had strong subject-matter expertise and passion, yet her visual branding, messaging, and online presence weren’t fully aligned with her aspirations. She needed:
A cohesive visual identity that felt polished, elevated, and reflective of her high standards
Clarity around her core offers and positioning in a crowded service market
A website that would convert visitors into leads and showcase her work
A social media presence that told her story and built authority
In short: she needed everything from brand concept to launch support.
Strategy & Approach: To serve Stacie best, I took a holistic, layered approach:
Brand & Identity
We began by defining her brand voice, values, positioning, and visual direction. From that foundation, I crafted a distinct logo, color palette, typography system, and complementary visual assets, ensuring consistency across all touch points.Offer Architecture & Messaging
Together, we honed in on her most high-leverage services (event management, project management, visual styling) and developed service tiers or packages. I created messaging that spoke to her ideal clients—emphasizing “revenue-producing sustainability” as a unique differentiator.Website Design & Development
The website needed to do more than look pretty; it had to convert. I designed and built a user-centric site that highlights her services, showcases case studies (e.g. the Grand Opening event for Haven Kids Center, where 500+ burgers were served and $6,000 was raised) SH Business Stylist, and drives potential clients to book a call. The site also weaves in her story, credentials, and social proof.Social Media & Content Strategy
To bring her brand alive online, I developed content pillars, visual templates, and post copy that reinforced her authority. We fine-tuned her Instagram and Facebook presence with imagery, voice, and call-to-actions that align with her brand’s new direction.Launch & Support
When the site launched, I provided rollout guidance, ensuring she had a smooth debut, baseline analytics, and ongoing guidance to refine and evolve her presence.
The Results & Impact
Cohesive Brand Identity: From logo to color scheme and visual assets, SH Business Stylist now presents as a premium, unified brand that commands trust and feels modern.
Clarity & Confidence in Positioning: Stacie now speaks directly to her ideal clients with messaging that differentiates her from generic “event planners” or “brand stylists.”
High-Converting Website: The site clearly walks visitors through her services, demonstrates results, and funnels them toward scheduling a call.
Amplified Social Presence: Her content reflects depth, consistency, and strategic messaging that builds authority and engagement.
Increased Leads & Client Retainers: She has already secured retainer clients and the foundation is set for further scaling.
What Makes This Partnership Special
From blank slate to full ecosystem: Unlike piecemeal work, this was a full brand & digital transformation where every piece was conceived to work as part of the whole.
Strategic + creative integration: I didn’t just design; I strategized—crafting offers, refining positioning, and making sure each visual decision supports business goals.
Ongoing value, not a one-off: The systems and templates I built (for content, imagery, messaging) empower Stacie to maintain momentum and evolve her brand independently.
